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25.02.13
WIN THE ZMOT (ZERO MOMENT OF TRUTH)!
Journal / Industry Insights / 25.02.13
First of all, what is the ZMOT? ZMOT is actually the online decision making moment, which according to Google, is called the Zero MOment of Truth. ZMOT is actually the online decision making moment, which according to Google, is called the Zero MOment of Truth. In other words, ZMOT is the exact moment when the […]